Insights · My current thinking
A magazine, in slow motion.
Essays, field notes and conversations. Published when the idea is worth your time — not before.
This month
What I'm thinking about now.
A question I keep asking
Chapter 01 · The lead

Essay · Nov 12, 2026 · 12 min
The problem with 'African innovation'.
We've spent a decade celebrating potential. Here is what it will take to celebrate outcomes — and the operating discipline required to get there.
Continue readingThe best writing comes out of the same discipline as the best product work: pay attention, name the thing honestly, ship it when it's ready.
Chapter 02 · The archive
Everything written, so far.
The reader list
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Rare, considered dispatches on product, brand and building companies from Africa. Unsubscribe anytime.




